ABOUT ME
Hi, I’m oona
I’m a girl who helps brands tell their story through clean, aesthetic, and intentional content. With a strong eye for detail and a calm, Scandinavian approach, I create visuals that feel both aspirational and authentic.
This is who I am — and why it makes me the creator I am
01
The basics — my style & perspective
I grew up in the Finnish countryside, surrounded by forests, quiet moments, and creativity. As a child, I was super shy and reserved, which is why my journey into becoming a confident and natural on-camera content creator feels meaningful to me.
My style as a content creator is a blend of contrasts: modern, Scandinavian, neutral elegance inspired by big-city aesthetics, combined with a calm, down-to-earth, and harmonious feel. I believe this balance allows me to create content that feels both aspirational and relatable — and that’s one of my strongest assets when working with brands.
02
Why content creation — and why I take it seriously
I get exited about new things fast but often it doesn’t last very long. That’s why it’s been surprising to me how deeply content creation has stayed with me. What started with zero experience quickly grew into my biggest passion and a business I’m committed to building long-term.
I genuinely care about creating content that not only looks beautiful, but also serves a purpose — helping brands communicate their value, connect with their audience, and ultimately drive results. When a brand’s values and visual language align with mine, I’m all in.
03
Home as my creative foundation
Aesthetics have always been a big part of my life and my home is where I find most of my creative inspiration. I’m naturally drawn to beautiful, calm spaces and the small aesthetic details are important to me – these things play a big role in the content I create.
I have a degree in Interior Design, which has shaped the way I approach visuals. I pay close attention to styling, textures, light, and composition, making sure every detail supports a clean, harmonious end result.
04
Real stories behind the aesthetics
I value meaningful conversations and genuine connections. Listening, understanding, and sharing real experiences are at the core of how I approach content creation.
For me, strong visuals are just the starting point. The stories behind them — honest, genuine, and relatable are what truly connect with people. I believe that’s where trust is built, and where content turns into real impact for brands.
Follow me on Instagram for everyday moments behind the scenes.
My dream collaborations IN 2026 would be…
A COFFEE BRANDI’m a true coffee lover, and coffee is one of my favorite everyday routines. My head is constantly overflowing with aesthetic ideas for coffee brands – from slow mornings and cozy moments to beautifully styled cups and brand stories.
QUALITY CLOHESI strongly believe in the principle of ‘buy less, but buy better.’ I want to choose clothing made with at least 50% natural materials, valuing quality, longevity, and timeless design. For the same reason, I would also love to collaborate with second-hand brands or brands that carry these more quality clothes.
My goal for this year is to create more home decor and furniture content, as I want to focus increasingly on this niche in the future. Also, I believe my content style aligns well with many furniture and home brands. There are also bigger renovation projects coming up in the near future.
FURNITUREI’m drawn to jewelry that feels timeless, elegant, and thoughtfully designed. I love creating content that captures fine details, textures, and the story behind each piece. I’d be excited to collaborate with a jewelry brand that value quality materials and create pieces meant to be worn and cherished every day.
JEWERLYAm I dreaming about your brand? Contact me and we'll make something special together!